Place of work: Work from Office, MyGov (New Delhi)
Roles and Responsibilities:
i. The resource will manage the regional social media handles of MyGov in the following
regional language (Tamil).
ii. The social media manager would generate, edit, publish, and share engaging content on the
social media platforms on daily basis (e.g., text, infographics, videos, and news feeds etc.)
iii. Design and implement social media strategy to align with MyGov’s goals, objectives and
amplify the social media posts based on target audience
iv. Communicate with followers, respond to the queries in a timely manner and monitor the
comments/ feedbacks/ reviews etc. on the social media platforms.
v. Suggest and implement new ideas to disseminate information related to Government
schemes through promotions, competitions, and campaigns.
vi. Stay up to date with current technologies and trends in social media, design tools and
applications
vii. Coordinate with MyGov internal teams to create event-based posts and content in regional
language for the target audience
viii. Should be able to proofread and edit the contents to produce quality contents/social media
posts as per the requirement of MyGov.
ix. Should be able to monitor the social media handles, track, and report insights (traffic,
engagement, shares, conversion rates, etc.) to MyGov
x. Work with the content team to ensure that the social media post conveys the source
language meaning accurately; and if needed, edit, rewrite, and restructure the content.
Eligibility
i. Graduate with experience in managing social media and proficiency in regional language
ii. Certification/ Experience in the concerned language
iii. Total 4 years work experience (Experience in creative writing /social media management of
minimum 2 years)
